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Farmer’s Exchange: Middlebourne, WV

With beginnings dating back to 1929, Farmer’s Exchange, located in Middlebourne, WV, has a history of superior customer service.

Farmer's Exchange store
Original face of Farmer's Exchange

In February 1929, the store was purchased by Raymond Fletcher and Osie Freeland. In 1934, Freeland sold his shares to Fletcher, making him the sole owner.

Prior to 1956, the store was just a small section of what stands today. While the original face of the store still stands today, the main shopping area of the store was constructed in 1956.

Farmer’s Exchange – Middlebourne, WV
Farmer’s Exchange – Middlebourne, WV

In 1965, Raymond passed away, and the business was left to his daughter and son-in-law, Frances and Ernie Tracy. Frances was very familiar with store operations, as she had worked in the store since the young age of 13. Ernie caught on quickly to the day-to-day duties of running a feed business as well. Frances and Ernie operated the business until they both passed away.

Ron Fletcher, a nephew of the original owner, Raymond Fletcher, did not want to see the business sold off, so he decided to continue the family tradition and purchased Farmer’s Exchange in 2017. Ron knows the importance of quality service and products. He has shown sheep across the country and has been involved in the agriculture industry most of his life, making him even more suitable as the owner of Farmer’s Exchange.

Ron also wanted to bring premium sheep feeds to the area, as customers could not find specific formulations anywhere close. Today, Farmer’s Exchange is the largest Performance Feed dealer in the state of West Virginia. Ron credits this achievement to his “feed guy,” John Jones.

West Virginia's largest Performance Feed dealer - Farmer's Exchange
Performance Feed at Farmer's Exchange

Introducing custom mixes for sheep and goat feed was one of the best decisions Ron and John have made for the feed business thus far. Additional products offered at Farmer’s Exchange include hardware, gates, panels, barbed wire, hay, straw, fertilizer, pet supplies, pet food, and more. You can also be sure that you will receive the best advice for your operation from the employees at Farmer’s Exchange.

Looking to the future, Farmer’s Exchange plans to continue to cater to local 4-Hers and farmers and will keep its doors open as long as they have community support.

Visit Farmer's Exchange at

306 Fair St, Middlebourne, WV 26149, and like them on Facebook here:

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